Attention is easy. Retention is the work.

Founded and led Vyro, a creator studio built around collaborative video. Onboarded more than ten creators and set the foundation through its early growth, shaping multi-creator formats that put each project's message right up front.

Created video content for OKX, one of the largest exchanges in crypto, turning product features and campaigns into clips built for reach and clarity.

Created the explainer for Tangem's new Tangem Ring, walking through a real setup and use case. The idea was simple: show that strong security can still be easy to reach.

Produced educational videos that explain Fhenix and its privacy technology in plain language, turning something as dense as blockchain privacy into content people can actually follow.

Made two videos built on real use cases, showing where WalletConnect fits into everyday context. Relatable storytelling did the heavy lifting and brought the audience closer to the product.

Ambassador for Reya, representing the protocol across the community and creating content that carried its message to a wider audience.

Ran social media for Blockstars, shaping the content voice and keeping the channels active, consistent, and on message.

Ghostwrote threads and long-form posts for founders and projects, turning raw ideas into words that land and hold attention.

Onboarded more than twenty users from a single post on X. One clear piece of content that carried the project's idea and offer, and it moved real volume.

Managed community day to day, keeping members engaged, answering the real questions, and turning first-time visitors into regulars.